Q. In order to utilise our limited marketing resources efficiently also in order to offer value to our consumers marketers engage in the process of market segmentation, targeting also positioning.

Market segmentation is built around identifying differences in needs among different groups of consumers.

1. Explain how does your organization account for those different needs also segment its consumer market, which is, illustrate what segmentation bases does it use?

2. Describe, in as much detail as possible, two different segments which your organization may choose to target.