Q1. describe the phrase ‘exchange relationship’ in relation to the marketing?
Q2. The sales manager at ABC Services Inc. was needed to track the significant marketing metrics each quarter. prepare two illustrations of the marketing metrics this sales manager might report.
Q3. Tupperware employs a business model which relies on women running their own businesses as the agents of Tupperware. Tupperware successfully exports to the China and India. Describe why these countries give attractive markets for Tupperware.
Q4. describe how does a marketing decision support system (MDSS) distinct from a marketing information system (MIS)? Why might a marketer desire to use an MDSS in addition to the MIS?
Q5. Illustrate the difference between the green marketing and green-washing?
Q6. describe how might a company in B2B market use a private exchange?
Q7. A large chain amusement park vends tickets at its main gate for the guests who are visiting the park for just that one day. The park as well vends seasonal passes which can only be used on the weekdays. What market segmentation is being implemented through the amusement park?
Q8. describe why is reselling the customer a significant part of the confirmation after the adoption of innovation?