For Corona beer I want 3-4 bullet points answering these questions.

1) Explain how do shareholders view us? (Rely on accounting data such as cash flow, operating income, ROE, total return to shareholders)

2) Explain what core competencies do we need? (How can the company achieve their objectives)

3) Explain how do customers view us? Linked directly to revenues and profits. If the customer views the company favourably, they are willing to pay more for the product

4) Explain how do we create value? Strategic objectives that ensure future competitiveness, innovation and organizational learning)