Q. BUNDLING AT THE SYMPHONY
Value of Piece
Type of Patron
"Old Favorite""Avant Garde"
Conservatives
(70% of Market Potential)
$3.00$1.00
Progressives
(30% of Market Potential)$2.00$5.00
Total Market = 1000 Patrons (700 Conservative and 300 Progressive)
A concert consists of three pieces and each season consists of a number of concerts.
Explain how can this orchestra organize a concert as a combination of conservative Avant Garde pieces so as to maximize profits? Assume which costs are the same for all mixes.