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Explain Growth strategies at McDonald's and Wal-Mart.

I need assistance with the following report:

McDonald's decided to re-define growth and rather than expand horizontally, decided to grow based on existing locations. I am required to perform a SWOT analysis at McDonald's, identify and analyze strategic choices they made at all levels (business, functional, corporate, global) and compare the growth strategies at McDonald's and Wal-Mart.

I am required to write a 5 page report on the above data.

Thanks in advance for your time and assistance.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9203300

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