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Explain Global Mergers

Why are there an increasing number of mergers with companies in different industries? Give some examples. What industries do you think will be the next for global consolidation?

What factors should an internet business take into consideration when developing a global strategy? What can be 'global' content and what must be 'localized'? Give some examples of websites (with web links).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9204438

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