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Explain Global Business - STARBUCKS

For STARBUCKS

Describe the main line of business of the company

Names four of the countries in which the company operates

Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:
competition
target market
product strategy
distribution strategy
communication strategy
pricing strategy

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9211150

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