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Explain For Your Compfort (FYC) Industry Analysis

Choose ONLY ONE of the following successful (or one-time successful) e-biz companies: Netflix, Orbitz, Truste, Ofoto, or Etrade. Research articles in the Library and Internet, analyze your chosen company, and bring forth their successes and failures and what FYC can learn from them. Then, answers the questions below

1. Describe the company's primary business model, revenue model, and industry.

2. Who are the competitors? What makes the company stand out from its "pure play" Internet as well as brick-and-mortar counterparts? [specific USPs, strengths, and weaknesses]

3. What are the benefits and limitations to the user? What's the value proposition?

4. Is it the industry's online bellwether? How has it changed the industry and the way business was transacted in the industry?

5. Had the company's model failed before? If so, why and how did it turn around?

6. What are the potential risks and challenges it faces now? Is it profitable?

7. What's in the future? [plans/goals]

8. What are your recommendations for competitive advantage/corporate strategy?

9. In a brief capsule, what lesson did you learn?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9208913

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