Explain FOR FLOWER DELIVERY MARKETING

Problem 1 (TOPIC: FOR FLOWER DELIVERY MARKETING: 1-800-FLOWERS)

The conference is moving into its fourth week. Over the past three weeks, you and your colleagues each have developed most of the components of a Marketing Strategy . Now it is time to put the pieces together into a rough draft, and provide feedback to each other in your small group. Your 7-8 page rough draft should include: (FOR FLOWER DELIVERY MARKETING: 1-800-FLOWERS)

Objectives & Mission Statement
Customer Targets
Competitor Targets
Product/Service Features
Core Strategy
Marketing Mix: Communications & Promotion
Price

(You will add the Product Policy, Channels of Distribution, and Customer Relationship Management parts of the Marketing Mix next week.)

It is recommended that you post your rough draft early in the week so that your classmates have time to read it. Each group member should critique all of the drafts. Just as you have done in the discussions each week, provide advice to the author of the draft. Be specific with your comments. You are critiquing content and quality of applications, not grammar or formatting.

Problem 2 (TOPIC: FOR FLOWER DELIVERY MARKETING: 1-800-FLOWERS)

The conference has come to an end. Your complete Marketing Strategy is now due. Revise your current draft by applying the critiques from the Group Project in Unit 4, and add the following components to create your final plan:

Pricing
Product Policy
Channels of Distribution
Customer Relationship Management
Please submit your assignment. (Use APA format)