problem1. Elaborate by using instances, two advantages the internet provides to direct marketers.

problem2. Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be employed in dealing with consumers.

problem3. Describe what you understand by marketing ethics?

problem4. Determine a direct marketing campaign and describe the steps in its planning.

problem5. Elaborate on 4 reasons for testing in direct marketing.

problem6. describe the purpose of the Test Matrix.

problem7. describe five significant elements to be considered in Test Plan.