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problem 1:

a) describe five main advantages of e-business to businesses, consumers and society.

b) By using suitable illustrations, describe the different types of dynamic pricing models.

c) Describe the differences between intranet, extranet and the Internet from an e-business perspective.

problem 2: Oracle's Siebel customer relationship management (CRM) helps organizations to distinguish their businesses to accomplish maximum top-and bottom-line growth. It delivers a combination of transactional, analytical, and engagement features to manage all customer-facing operations and it is the world's most complete (CRM) solution.

a) What do you mean by customer relationship management?

b) What do you mean by cookie? Describe how the use of cookies in E-Business might impede on the privacy of individuals.

c) What are the benefits and drawbacks of e-marketing?

d) A virtual Marketplace can be categorized as shown below:

• A virtual Information Space
• A virtual Communication Space
• A virtual Distribution Space
• A virtual Transaction Space

Describe in details each of them.

problem 3:

a) describe five common payment systems which are used in e-Business.

b) What are the steps in a credit card transaction?

c)  What do you mean by digital certificate?

problem 4:

a) By using Porter’s five forces model, describe how an e-business company might gain competitive benefits.

b) What are the strategies for the success in e-business?

problem 5:

a) Why do you think it is significant to have a sufficient security for e-business? Support your answer by using suitable exs.

b) What are the activities associated to e-business security?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96165

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