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Explain EZ Phone Verizon

Market Research Implementation Plan: Problem Identification and Project Outline

a. Select an organization with which you are familiar, Verizon Cell phone company.This organization will be the basis for your Market Research Implementation Plan.

b. Scenario-
2) An organization (Verizon) is considering introducing a new product/service
New Product: The Verizon E-Zphone. This innovative product has the capabilities of an Iphone, and blackberry. The E-Zphone provides both 2 devices into 1 phone.

c. Prepare a detailed outline of your Market Research Implementation Plan in which you address the following:
3) - Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so). Be Specific.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9211999

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