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Explain External and Internal Factors Analysis Summary for IKEA

Research the Ikea company. Using the case, your readings, the Library and the Internet, develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. The tables are to be submitted in one Excel file (one sheet for the EFAS. And one sheet for the IFAS), separate from your assignment that will be written in word. You will be graded on your knowledge of the software, on your ability to communicate in writing and present your arguments, and on your knowledge of math in building the tables.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9204531

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