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Explain E-Commerce at Amazon

Amazon started as an e-commerce book site and has now added music, toys, electronics, software and clothes to its list of product offerings.

1. What are the advantages and disadvantages of selling books and goods over the internet?

2. If books can be downloaded online, how will Amazon's business change?

3. What do traditional stores have to gain from setting up an e-commerce side to complement their retail stores?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9203432

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