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Marketing Management, Management Studies
INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...
Principles of Marketing Management Assignment - AIM - The marketing management module is designed to give students an insight into the principles of marketing management functions/roles in a context specific organization ...
Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...
Question: Consumer Behavior Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5-step buyer decisio ...
Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...
Question: 1. Price is the only element in the marketing mix that produces revenue all other elements represent costs. 2. How do price decisions affect the other three P's? Select a product that you regularly buy. 3. How ...
Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...
Question: Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up co ...
Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...
Case Study - Cioccolato Australia: the ultimate chocolate experence Questions - 1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato? 2. The most dynam ...
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