1. Does NovaSom Inc organization operate in global markets? What marketing and strategy approaches does it follow? If it does not currently operate in global markets, should it consider doing so? Why or why not? If it wished to enter a foreign market, what factors would it want to consider? Explain.
2. View the following webcast link below and think about how it relates to NovaSom Inc organization and entering Coca-Cola company in China.
Building the next-generation business leader - McKinsey Quarterly - Strategy - Globalization