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Answer the following problems.

problem 1) Discuss the features of various environments affecting marketing decisions and their impact on marketing management.

problem 2) describe different types of buying decisions and discuss the stages involved in consumer buying decision making process.

problem 3) Briefly list out the functions of marketing channels and discuss the factors that influence the choice of distribution channels.

problem 4) How communication decisions are taken by a marketer? describe the process of selecting the media of advertisement.

problem 5) prepare short notes on any two.

(a) AIDA

(b) Skim-the cream pricing

(c) Branding

(d) PLC

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94824

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