Explain Customer Purchase Behavior

Problem- Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior.

Part 1- What information would be relevant to the proposed study.

Part 2- How might this type of information contribute to a business success?

Part 3- Give 2 examples of businesses that have used this type of information.

Part 4- What advantages does a decision support system have for small business like the Harvard Cooperative Society?

Part 5- How would the decision support system of a small business like the Harvard Cooperative Society differ from that of a major corporation?

Part 6- At what points might the Harvard Cooperative Society use a decision support system and why?

I need help to explore what information would be relevant to study the effect of lighting on customer purchase behavior. Additionally it is describe, advantages that a result support system have for a small business like the Harvard Cooperative Society.