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Management Studies

Explain Consumers on the Internet

Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?

This solution discusses the mechanics of consumer purchases that are made online.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9173924

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