Explain consumer behavior differences to brick and mortar, Ask an Expert

Management Studies

Explain Consumer Behavior- Amazon's success, differences to brick and mortar store

1. What aspects of customer service have contributed to Amazon success?

2. What are the differences in the purchasing experience between buying a book at Amazon and at a Barnes & Noble brick-and-mortar store?

3. What problems arose when Amazon.com expanded its offerings to products other than books?

These are to help me complete my case Amazon.com case study.

This is from the Consumer Behavior and Marketing strategies

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9209266

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