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Explain Comparing and Conntrasting the 4 Ps Approach to the Value Approach

I am having trouble comparing and contrasting a four Ps approach to marketing (price, product, place, and promotion) versus the value approach (creating, communicating, and delivering value). Also, what would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9209764

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