1.Identify a product and/or service you know and use, understanding the reasons you use this product and/or service.

2.Contemplate and identify why another individual would not purchase this product.

3.Using your discussion forum posting, identify how marketers or the producers could reach out to the non-customer and fully convert them into customers without losing their current customers (you included).

4.Post to the Forum your thoughts.

5.All postings need to reflect your knowledge, both recently acquired through your readings and previous knowledge.

6.Ensure you use the information from your readings and outside research, utilizing properly formatted APA citations and references.