1.In a substantive Forum post: a.Identify a branded product and/or service you know and use. Articulate the reasons you use this product and/or service.

b.Contemplate and categorize why another individual would not purchase this product and/or service.

c.Explore how marketers could ethically reach out to the non-customer and fully convert them into customers without losing their current customers (you included). i.Consider the portfolio of products for your particular branded product.

ii.Additionally, discuss the strategy necessary to implement the ethical marketing to non-customers.

2.All postings need to reflect your knowledge, both recently acquired through your readings and previous knowledge.

3.Ensure you use the information from your readings and outside research, utilizing properly formatted APA citations and references.