Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1:

You are a newly installed marketing manager in company selling products in the business-to-business sector in Mauritius. Presently, the company only has a limited website holding electronic versions of its brochures. You want to convince the directors, of the benefits, of investing in the website to provide more benefits to the company. Feel free to make any relevant assumptions to support your answer.

(a) Define an e-marketing strategy. You may use a SWOT analysis for the strategic planning procedure.

(b) What are the intangible and tangible benefits which you are targeting?

(c) What is the marketing mix which you are proposing to adopt?

problem 2:

(a) How would you transform a normal website to a one-to-one interactive site? List all the steps.

(b) describe and discuss the concept of a ‘virtual community’ and how such communities can be employed as part of relationship marketing.

(c) Briefly describe and give exs of online promotion and offline promotion techniques.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97414

Have any Question? 


Related Questions in Marketing Management

Instructions 1 analyze the relationship of nonprofits

Instructions 1) Analyze the relationship of nonprofits to their target audiences from a marketing management perspective and apply marketing mix principles including the use of analytic software segmentation and social m ...

Use the strategic planning outline as a guide to complete

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's visi ...

From the first e-activity specify whether your state

From the first e-Activity, specify whether your state follows the private insurance model or the Medicaid model for its CHIP. Analyze the impact that the choice of model has on the fiscal health of your state. Provide tw ...

This project involves examining and blueprinting the

This project involves examining and blueprinting the organization's front stage and back stage operations, interviewing the service manager (or owner) and at least one employee, and developing specific recommendations to ...

Utilizing the mexican restaurant survey file attached

Utilizing the Mexican Restaurant Survey file attached, answer and perform the following questions and summarizations. Before attempting the assignment, familiarize yourself with the survey questions listed as a worksheet ...

Discussion assignmentyour response essay must be in your

Discussion Assignment Your response essay must be in your own words. All paragraphs should be a least 3 sentence long. At least 250 words in APA format. Use at least two journal reference. Include intext citation and add ...

Research paper dueas a follow up select a global company

Research Paper due. As a follow up, select a global company what is their mission? What is their core business? Please explain their specific global drivers in detail - costs, government, markets, and competition. Please ...

Here is a project which requires reading the instruction

Here is a project which requires reading the instruction first, understanding the instruction and using the RUBRIC to do the assignment. It is strongly advised to read and understand the instruction and also use the rubr ...

You need help to write 2 pages about recommendations about

You need help to write 2 pages about recommendations about a product that our group invited after we launch the product to the market and made a survey .. A recommendations from the customers said that: 1) price is not s ...

Part 11 evaluate american express in terms of its

Part 1: 1. Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition? 250 WORDS. 2. M ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro