Jorge is running for Congress against a sharp, experienced politician, someone who is known for her debating skills and cunning wit. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Like marketers, political candidates who set expectations too low could: tarnish the voters' image of the candidate. create post-election confusion. stimulate impulse voting. increase financial risk redefine determinant attributes.