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Do cultural diffdrdences impede international business?

-explain the important of cultural sensitivity and acculturation

-theoretical framework ( Hofstede/ Trompenaars work & convergence/ divergence)

-confilcts arsing from cultural differences in communication and negitiatiom: language problems, prising difficulties, expressing emotions

-use country-specific examples

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9276513

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