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Explain Amazon and Border

History business approach, management and marketing of Amazon.com and Borders books.

Describes the history and core business of each compare

Compare and contrast the management approach each took to internet marketing and sales.

Analyze (3) reasons for Amazon't success despite not turning a profit for the first 5-6yrs.

Discuss (3) Borders, although initially successful and profitable, ended up in chapter 11

Discuss the extent to which the management of each company adapted to changing market conditions

Recommend (3) ways a company should build in flexibility to back up it's decision making process as to adapt to changing market conditions

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9174280

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