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Explain about marketing network in relationship marketing.

Relationship marketing has the intend of building manually satisfying long-term relationships along with key parties as customers, distributors and suppliers and other marketing partners into order to earn and also retain their business. Relationship marketing builds strong economic technical and social ties in between the parties. This marketing comprises cultivating the right form of relationships along with the right element groups. Marketing should not only do customer relationship management (CRM), although also partner relationship management (i.e., PRM). For key elements for marketing are customers, workers marketing partners and members of financial community. The final outcome of relationship marketing is the building of an exceptional company asset called a marketing network.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9575866

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