1. Is it ethical for a manufacturing company that wishes not to be identified as the sponsor of a mail survey to invent the name of a fictitious research company and print the name on the letterhead paper used for the survey? Explain your reasoning.

2. A publisher offers college professors one of a selection of four best selling mass market books as an incentive for filling out a ten page mail questionnaire about a new textbook. What advantages and disadvantages does this incentive offer? Explain your answer.

3. Under what conditions do observation studies seem most appropriate? Support your answer.

4. Compare and contrast applied and theoretical forms of research. Provide support for your answers