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Explain A large company is deciding whether to introduce a new service

A large company is deciding whether to introduce a new service. How should the research proposal be developed and managed?

I have to thoroughly review and highlight those things that are needed in the proposal from:

(1) The manager's perspective concerning overall management of the research proposal

(2) The researcher's development perspective,

(3) Then explain why these items are so important to the manager and researcher, respectively

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9211706

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