Topic is AUSTRALIAN DAIRY FARMERS and it should have 3 articles attached. you have to write on the basis on those articles. 
word length is 3000 excluding articles. 
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HI5004 Marketing Management Tri1 2014 
Group Assignment Guidelines 

Words limit 3000 Presentation

• Choose an organization form the following Industries: 

- Australian Dairy farmers 
- Hybrid car (choose one brand) 
- Australian wool industry 
- Business schools in Australia 
- HSBC 
- Bank of China 
- Organic food 
- Health and fitness industry 
- Research industry (example CSIRO) 
- Any non profit organization like Red cross or Salvation a 

• Discussion on theory maximum 20% 

• This assignment is in report form with the following headings: 
- Executive summary 
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company 
- Comments on both Micro and Macro environmental forces affecting the company 
- Brief analysis of consumer perceptions and behaviour about the brand/company 
- Marketing Mix (brief discussion) 
- Your comments or any recommendations 

• References Harvard style 
• Research at least 3 to 4 academic articles on the topic 
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. 
• To do well groups need to do a quality research and follow the structure with application of marketing concepts. 
• For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines. 
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Assessment 2: Group Assignment 
Weighting: Written Report 20% and Oral Presentation 10% = 30% 
Length: 3000 words for Report.
Note: Students are required to discuss the topic with their lecturer before they start the assignment. 

This assignment must be done as part of group. Students are to form groups of 4 to 5 (may vary depending on class size) and will be allocated one organization from the following list: 
Topic 1: Australian Dairy Farmers 
Topic 2: Hybrid Car 
Topic 3: Australian Wool Industry 
Topic 4: Business Schools in Australia 
Topic 5: HSBC 
Topic 6: Bank of China 
Topic 7: Any small to medium enterprise in Australia 
Other organisations are possible to be negotiated with your lecture (at least 2 weeks prior to the due date) 


Each group is to prepare a written report (in report format of approximately 3500 words) and an oral presentation (in PowerPoint format) of approximately 10 minutes duration, outlining the following: 
1. Executive Summary with key findings and recommendations? 
2. Clear and concise description of the market in which the organization operates? 
3. Summary of the marketing environment (both micro and macro-environmental forces and trends)? 
4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting.? 
5. Brief discussion of the behaviour of customers in the segment(s) identified above? 
6. A description of the marketing mix being used by the organization to target these segments? 
7. A recommendation for improvements to the organization's marketing effort.