Executive Summary PowerPoint Presentation and Finalized IMC Plan Project
Prepare a 10- to 15-slide Microsoft PowerPoint presentation of your IMC plan designed to persuade the management at your chosen company to approve your proposal.
Address the key points of your Message Strategy & Media Plan and Media Plan Rationale & Measurement portions of the plan.
Finalize the IMC Plan Project and submit the project to your facilitator. Specific information regarding the IMC Plan Project may be found in your course materials.