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Executive insight: Tesla Motors

Briefly describe Tesla's strategy for entering the automotive industry. How was their approach different from "conventional" automotive manufacturer?

In your own opinion, which oh Michael Porter's Five Competitive Forces that shape strategy (treat of entry, the power of suppliers, the power of buyers, the treath of substitute, and rivalry among existing competitors) is most relevant to Electric Utility Company in the immediate & long-term future? How do our five strategic pillars address these?

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