Completing a Marketing Campaign

You have a meeting next week with the Sales and Marketing director to determine the marketing people that will be on your project team. They will focus on completing the marketing campaign deliverables (advertising, customer newsletter, trade show) to prepare for the upgraded product launch. In preparation for the meeting, you are writing up job descriptions for the key roles you need filled.

Based on your understanding of the marketing deliverables and typical roles, go to the discussion board and list the marketing-related roles you need filled. Also describe one of the marketing roles in more detail. Craft a high-level job description that identifies the activities that will be completed, the skills required, and the level of supervision needed. Finally, explain the ethical and legal expectations and standards both of the product and marketing personnel assigned to this project

Objective:

- Examine various organizational systems and determine how to integrate project management processes into various existing corporate structures.

- Prepare a project plan (based upon the core planning processes) focused on customer needs and which effectively balances project and organizational objectives with stakeholder satisfaction and which addresses the nine project management processes areas.

- Recognize situations that present potential ethical and legal issues and develop solutions for those issues.