Q. 1) Examine the various ways which distribution adds value (or utility) to a product or service, the impact which wholesalers and retailers have on which value and explain how it can be used as a competitive advantage.

2) As you market yourself to employers, the salary you demand is essentially your personal price. Keeping which in mind, find out the pricing strategy should you follow (penetration, skimming, or competitive). Explain your rationale.