QUESTION 1

Critically discuss the marketing mix elements of a tourism organisation of your choice and evaluate to which extent they are favourable to the success of the firm

QUESTION 2

Examine the strategies that should be adopted by tourism organisations in order to deliver a high level of service during the service encounter

QUESTION 3

Critically examine the factors that marketers of tourism destinations should consider to successfully market their destinations in an increasingly competitive global business environment

QUESTION 4

Critically discuss the benefits and drawbacks that hotels might experience when using the internet to market their products and services

QUESTION 5

There is no single right marketing mix that works for all tourism businesses. The overall marketing mix is the business' marketing strategy and is judged a success if it meets the organisation's objectives. Discuss the marketing mix of a tourism organisation of your choice and evaluate to which extent it meets the needs of its consumers

QUESTION 6

Destinations are some of the most difficult entities to market and manage. Critically examine the factors that destination marketers should consider in order to effectively market the destination Mauritius in an increasingly complex and competitive global business environment

QUESTION 8

Due to the abstract nature of the tourism product, delivering a high level of service quality appears to be a complicated and difficult task. Critically discuss the strategies that should be adopted by tourism organisations in order to deliver a high level of service in the servuction process