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Attitudes are based on the number of characteristics. describe how public relations can take benefit of one of these characteristics to shape public opinion. Describe at least one ex of how this characteristic was the focus of selected public relations campaign.

One goal of public relations is to tackle public opinion on the particular topic. For public relations campaign you chosen, examine the methods utilized to shape public opinion. Give reasong why you believe these methods were either successful or unsuccessful.

Business Management, Management Studies

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