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Management Studies

Q. Business Marketing on the Web

You are the new online advertising manager for the Midland Daily Courier, a local newspaper. The newspaper wants to sell advertising on its Web site in a variety of formats to meet the needs of its advertisers. Examine the IAB Web site also other online resources of your choosing, then prepare a memo of about 300 words to the newspaper's advertising manager that recommends specific types of ads (banner, text, interstitial also so on) that the newspaper should offer to its advertisers. If you decide that specific types of ads might work better on specific pages or sections (Sports, Entertainment, Local News also so on) of the online newspaper, comprise that information in your recommendation. Be sure to support your recommendation with facts also logical arguments.

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