Examine each of the five stages of the buyer decision, Ask an Expert

Management Studies

The consumer buyer decision process consists of 5 steps

Need Recognition (internal/external), Information search (internal/external), evaluation of alternatives (determinant criteria), Choice (HH influence) and post purchase behavior.

Think of a recent purchase you have made. Examine each of the five stages of the buyer decision process and detail your experiences in each stage. Be sure to explain each answer thoroughly.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9683545

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