Examine and assess the level of motivation and involvement that a typical customer would display in the purchase of food storage container by answering the following:

a. Select one level of from Maslow's Hierarchy of Human Needs that can be used to segment the market and position the food storage container. Justify the application of Maslow's need hierarchy for segmentation and positioning of your product.

b. Identify possible motivational conflicts that a prospective consumer may have. Discuss how the marketer can reduce or resolve these motivational conflicts.

c. Develop an involvement profile for a typical consumer of your chosen product and discuss any key issues that would be relevant to a marketer.