EX 3 BusPrin

1. Describe the relationship between a corporation's common stockholders, its board of directors, and its chief executive officer (CEO).

2. Describe the basic rights of common stockholders. What are the key differences between common and preferred stock?

3 Describe the basic features and characteristics of bonds. How can bonds be secured? What is the difference between a callable bond and a convertible bond?

4. What is the key difference between the primary and secondary securities markets? Why are the trades that occur on the secondary market important to a firm's management?

5. How does the American Marketing Association define marketing? How can marketers deliver value to their customers over the long term?

6. What are the 4 different kinds of utility that marketers can provide? Give an example (not from the book) of a product that delivers each type of utility.