Even though the cost of advertising has sometimes been cited as a necessary evil, it can make or break a company. Some companies spend almost half of their annual budgets just on advertising alone.

a. Research two (2) large organizations (companies with over 1,000 employees) and provide a brief overview on who they are, where they are located, and what services they provide.

b. How much is each of the two (2) companies spending annually on advertising? Provide at least three (3) years worth of recent data for comparison analysis.

c. What type of relationship can be formulated by comparing the money spent on advertising compared to the sales revenue generated for each company?

d. Make a comparison: Do both companies exhibit the same cost/benefit relationship? Why do you think this is?