Nineteen-year-old Kiersten Berger, now in her second year at a local community college, has begun to think about starting her own business. She has taken piano lessons since she was seven years old and is regarded as a very good pianist. The thought has occurred to her that she could establish a piano studio and offer lessons to children, young people, and even adults. The prospect sounds more attractive than looking for a salaried job when she graduates in a few months.

a) If Kiersten Berger opens a piano studio, will she be an entrepreneur?

b) Which type of reward(s) will be greatest in this venture?

c) Even though she is an artisan, she will need to make decisions of a business nature. What decisions or evaluations may be especially diffi cult for her?