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Q. You are the. international manager of a US business that has just invented a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for Elucidate how to expand into Western Europe. Your options are (a) to export from the US, (b) to license a European firm to manufacture also market the computer in Europe also (c) to setup a wholly owned subsidiary in Europe. Evaluate the pros also cons of each alternative also suggest a course of action to your CEO

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Operation Management, Management Studies

Category:- Operation Management
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