Q. Apa style

Conduct an analysis of Southwest Airlines (Case 23/c-401) and prepare a 3-4 page report addressing the following:

Discuss the corporate culture at Southwest Airlines and Explain how it leverages its culture to achieve a competitive advantage.

Evaluate the Industry’s financial performance by calculating and interpreting the profitability ratios. (Operating profit margin, net profit margin, return on total assets, return on stockholders’ equity)

Express the characteristics of Industry’s culture and Explain how you think it affects Industry performance.

Given the strategic decisions in the case, recommend actions that management should take to sustain/strengthen the culture (or implement a change), based on the situation given.

Given the strategic decisions in the case, identify three leadership actions that the Industry would need to be considering to implement the decisions. Explain why these are critical to implementing the strategic decision.