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Evaluate the following theories using the TEST formula. As part of your evaluation, (1) state the claim to be evaluated, (2) indicate what phenomenon is being explained, (3) specify at least one alternative theory, and (4) use the criteria of adequacy to assess the two theories and determine which one is more plausible. 1. People buy high-ticket merchandise because of subliminal advertising- their minds are being influenced by imperceptible stimuli designed by ad execs.

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