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Evaluate the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM.

Do you believe this approach could be applied effectively in your company or another you know well?

Explain your answers with examples.

Requirements:

1. The style must be:
• Introduction to
• A brief summary or assessment of the original article
• Subtitles of the answers based on the above questions and implication
• Real time examples
• Conclusion / Summary

2. Deep analysis, evaluation to the view point / strategy, in short the writing must be on depth. General analysis is not acceptable.

3. Referencing should be evident in the discussions.

4. Use Harvard style with detailed info for citation and reference

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