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Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

Questions

1. Southwest has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model?

2. What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit?

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages).

You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one ofwhich may be your textbook).

All sources used, including the textbook, must be referenced; paraphrased and quotedmaterial must have accompanying citations.

Attachment:- SOUTHWEST-AIRLINES- Case.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91950430

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