Evaluate Market Research Findings Assessment: Competency
Your task: As marketing manager, you have been given the task of evaluating a report containing market research findings.
Refer to the research reports in the Assignment block of Bright space. There are two research reports. Choose one to evaluate.
Using the template below, evaluate the market research report against the criteria provided. You must undertake the following tasks:
- Provide a rating from 1-10 where 1 = very poor to 10 = excellent.
- Provide an explanation or rationale for your rating that demonstrates your knowledge of research concepts and requirements.
- Provide suggestions for how the reporting and methodology might be improved in the future to add value to the research.
Guidelines on Writing a Market Research Brief
Writing a brief can often be a very challenging and time consuming process -especially for first timers. However it is essential in order to get the best possiblesolution for your research needs. Below are some guidelines to help clients puttogether a great brief.
A Great Brief:
- Possesses clarity
- Displays depth of thought
- Provides direction
The bigger the scope of the project and the greater the importance of the outcome, the more time and energy you should invest in developing the brief. Remember, it isnot about carrying out some research, but about achieving an outcome. A brief should contain some, and ideally all, of the following information.
1. Market and Strategic Overview
2. Background and Role of the Research
3. Objectives
4. Suggested Approach & Research Target(s)
5. Reporting Requirements
6. Timing
7. Budget
8. Existing research or other information
Attachment:- Assignment Files.rar