Evaluate and determine the marketing mix

Task: This assessment return you to unit a report on the Braaap organisation. The report should address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess, the marketing mix that Braaap has selected for its specific market and evaluate their combine contribution to the organization's marketing objectives and strategies.

You are required to

1. Research the Braaap organization at:
Braaap, viewed June 2010
Prepare a report (3 to 5 page), discuss and explain the points below:

2. Key characteristics of that product, and services and their significance to the market.

3. Pricing policy and analysis pricing variables to determine that effect on demand (For example, explain the market penetration strategy/ market skimming pricing etc.)

4. The impact and importance of the following elements to market outcomes
a. the promotional method.
b. the channels of distribution
c. The level of customer senior provided

5. Potential customer base and key pressure point for success in reaching them.

6. Component of the marketing mix Include information on how each element of the marketing mix has been used their significance to each other and their relevance to the customer base. (For examples, explore the Product, Price, Place and Promotion foe the company)

7. External environmental factors and assess their potential impact on the marketing mix.

8. Consumer priorities needs and preferences and the way they impact the marketing mix.

9. New products or services against marketing objectives, target market characteristic and desired positioning.

10. Marketing mix in relation to the organization, strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.